G2 Esports Fans to Enjoy Live Streaming on Facebook
Club’s multi-platform distribution strategy sets non-exclusive precedent
BERLIN, Germany — January 25, 2017 — G2 Esports announced today that esports fans will be able to enjoy live streams from its roster of professional players on Facebook starting February 1, 2017. The move marks a major shift in the company’s media strategy and initiates a multi-platform distribution of live esports gameplay and will help the esports club grow its global audience, unlock new sponsorship opportunities, and elevate engagement with its brand to new levels.
G2 is proud to be a leader in the rapidly evolving livestreaming ecosystem. Building on the competitive success of its teams, including the current League of Legends EU LCS champions and the two-time Hearthstone Team of the Year, the club is always looking for innovative ways to help fans engage with the club’s stars. Adding Facebook to G2’s broader media strategy is a logical step for delivering exciting live content, including gameplay broadcasts across multiple titles, behind-the-scenes footage from events, and a wide range of VOD content.
“One of G2’s biggest goals is to share our love of this industry with all fans by making our content as accessible as we can, while also helping lesser-known streamers looking to make a name for themselves,” said G2 founder and CEO Carlos “ocelote”Rodríguez Santiago. “We pride ourselves on innovation, and by leaning into Facebook as an audience platform, we see a world of new opportunities beyond what the current streaming ecosystem offers.”
G2’s new programming strategy for Facebook won’t just benefit fans and streamers. Developers, sponsors, and platforms all stand to enjoy benefits from the increased reach and engagement with G2 content. Fans on Facebook will discover content on multiple surfaces, including News Feed, a new video tab, and inside the recently launched Gameroom (www.gameroom.com). Innovative publishing products like branded content, cross-posted video, custom engagement audiences, and a host of other products will help accelerate G2’s audience development and deliver value for its various stakeholders.
About G2 Esports:
G2 Esports is a world premier esports club founded in November 2013 by Carlos “ocelote” Rodriguez that currently includes professional teams in Hearthstone, League of Legends, Counter-Strike: Global Offensive, Vainglory, Rocket League and Super Smash Bros. Melee.