G2 Esports is an international premier esports organization, representing some of the best competitive players around the world. Led by legendary League of Legends player-turned-team owner Carlos ‘ocelote’ Rodriguez, G2 Esports was built with the desire to bring innovation into esports team management and business, whilst upholding our core values of professionalism, ambition, and resilience. The organization has consistently remained in the top five most successful esports clubs since its inception in 2014, and has dozens of victories under its belt from tournaments across League of Legends, Counter-Strike: Global Offensive, Hearthstone, Rocket League, Rainbow Six Siege and more. With over 50 players spread across 11 teams competing in events and in front of fans throughout the world, G2 Esports has a truly global footprint.
In G2 Esports, we are striving for success and improvement every day. Our company culture is based on a willingness to help and learn, team work, creativity, overcoming obstacles and bringing to life the greatest content and marketing projects in the industry together. We never rest on our laurels, we are never satisfied, we are always hungry for more. Ambition is our driving force.
We strive to be at the pinnacle of innovation and aspire to be the forerunners of the rapidly changing esports environment. We do not compromise and keep ourselves to the highest standards bringing professionalism to the industry as a whole.
Our driving brand slogan is “We Will Entertain You” and this mantra underpins all of our interactions with the esports community. More than an esports franchise, we view ourselves primarily as an entertainment company.
G2’s staff and players have diverse backgrounds stemming from many cultures. Our staff collectively speaks more than six different languages, with three languages – German, English and Spanish – spoken daily in our Berlin Headquarters. We have especially strong ties to two of Europe’s largest esports markets, Spain and Germany. Our brand was born in Spain as it is the home country of our founder, Carlos “ocelote” Rodriguez. Carlos’ vibrant personality resonates with his Spanish constituency, and he effectively serves as the nation’s esports ambassador. G2 began as a grassroots movement in Spain that quickly gained support throughout the country and remains one of the most popular esports teams in the country.
Our primary language of communication is English, simply because it allows us to efficiently reach as many fans as possible with any one message. While forming bonds with fans of differing nationalities and languages was instrumental in building our current fan base, we view G2 as a digital brand that transcends geographical borders, and we aim to be the brand of choice for any fan seeking entertainment. G2 Esports devotes significant resources to ensuring our content remains the most appealing in esports.